While compelling web content is necessary to streamline the sales process. keyword enriched content is crucial for the search engines.
Search engines rely on machine-readable content (text not graphics) on a web page and HTML tags to index the site correctly. The careful use of search terms and key word phrases determines your ranking on Search Engine Result Pages, (SERP).
Text near the top of each page is prime real estate for search engine optimization, as are the keywords at the beginning of paragraphs and in headings. It is not easy to write compelling marketing copy that skillfully integrates your keywords and phrases, so it is important to have the online content written by an online marketing professional.